London, May 2026: Sabzi Deli has launched a limited edition potato seasoning, in celebration of Iran, which is now available to buy both in store and online.
Sabzi Deli owner, Kate Arjomandi-Attlee said. “This year more than ever, I have reflected on how lucky I feel that Sabzi has Iran built into its foundations. I have wanted to celebrate our Iranian heritage with a spice blend in its honour for a long time, and I’m delighted to finally introduce our newest spice blend – Sabzi potato seasoning.”
Created by Kate and her kitchen team, and featuring dried Iranian black lime, the seasoning can simply be added to potatoes or chips once cooked. After adding a drizzle of olive oil, a big shake of the seasoning over hot potatoes will elevate this much-loved root vegetable, with the warmth waking up the flavour and aroma.
“My aim for this blend was to create a moreish, ‘salt and vinegar’ flavoured crisp inspired seasoning, that will being real sweet, sour and savoury interest to a delicious roasted potato, with the help of dried Iranian black lime, which is an key ingredient in many Persian dishes. You may have encountered dried limes if you have ever enjoyed Iranian soups and stews – they are traditionally added to these dishes whole and pierced with a knife to encourage their sour flavour to enrich the sauces of which they are part.”
The dried lime is the base of the new spice blend, and with the addition of rosemary, garlic and celery salt, and a hint of demerara sugar to offer a touch of sweetness in contrast to the citrus, the team have created an intensely savoury seasoning, for coating crispy-edged roast potatoes.
The potato seasoning (£5.95 rrp, 85g jar) joins a concise range of Sabzi products including spice blends, seed toppers, granola and biscotti, all of which are handmade in small batches by Sabzi’s in house team of chefs and bakers.
The deli group, which brings a taste of the Middle East to Cornwall, was founded by chef owner Kate Arjomandi-Attlee in 2019. Born and raised in Cornwall, with an Iranian father and British mother, Attlee’s Iranian heritage heavily influences the daily-changing menus at Sabzi’s four delis, and leads to humble, local ingredients being transformed into aromatic, fragrant, sun-soaked reminders of her father’s homeland.
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NOTES TO EDITORS
Website: https://www.sabzideli.co.uk | Instagram @sabzideli | email: [email protected]
Truro - 16a Walsingham Place, Truro TR1 2RP
Falmouth - 16 Arwenack Street, Falmouth TR11 3JA
Padstow - 18 Duke Street, Padstow PL28 8AB
Nansledan - Unit 1, Street Myghtern Arthur, Nansledan, near Newquay TR8 4UX
All sites open year round, seven days a week.
Sabzi Potato Seasoning is a limited edition product, priced at £5.95 per 85g jar.
Ingredients include: dried line (sulphites), rosemary, celery salt (celery), garlic granules, demerara sugar, sumac, sea salt, parsley, black pepper. Produced in a kitchen that handles allergens.
Kate Arjomandi-Attlee is the founder and owner of Sabzi. Kate was born and raised in Cornwall. With an Iranian father and British mother, she has been surrounded by international flavours and naturally brings this variety and originality to her cooking. After a number of years in London where Kate gained valuable training and experience in the hospitality industry at Michelin star level, she returned to Cornwall to marry and raise her family.
In 2015 Kate hosted a number of sell-out supper club events from her home in Truro, showcasing Iranian food to Cornish audiences in an intimate and informal setting.
2018 saw Kate apply and be accepted from over 3000 applicants, to appear on, and to reach the quarter finals of BBC1’s Master Chef. The experience confirmed for Kate her enduring passion for the food industry and enjoyment of cooking and serving her food to others with love, great flavour and flair.
After many sell-out events across the South West, in 2019, Kate opened Sabzi in Truro, followed by Sabzi in Falmouth in summer 2022, and sites in Padstow and Nansledan in summer and autumn 2023, respectively.
