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Cornwall Air Ambulance and Latitude 50

The Cornwall Air Ambulance New Helicopter Appeal has exceeded its £2.5m target, with the support of Latitude50 and a collection of North Cornwall based tourism businesses.

The Latitude50 team presented a cheque for £6,098 to the staff at the Cornwall Air Ambulance on Wednesday, a result of a year in fundraising efforts to help raise the total to over £2.5m.  Latitude50 are part of a collection of North Cornish businesses to donate including local celebrity chefs Rick Stein and Paul Ainsworth, Ann’s Cottage Surf Shop and Camel Valley Vineyard who all helped to raise funds for this vital service.

Latitude50 and other tourism businesses across the county have stepped up to address the lack of support the Cornwall Air Ambulance had previously received from the tourism industry. The Latitude50 team have been regulars at the Cornwall Air Ambulance base, ensuring they are fully educated on the importance of the new helicopter, not to just to local residents but for holiday makers too. Rather than just asking guests and property owners for donations, Latitude50 wanted to lead the way by pledging £1 for every booking taken over the course of a year.

Spanning the popular North Cornish destinations of Rock, Daymer Bay, Polzeath and Port Isaac, Latitude50 manage 85 of the areas sleekest self-catering holiday homes. Over the past year, the Latitude50 team have been working to raising awareness of the New Heli Appeal amongst their guests and property owners.

“When we heard about the lack of support the Cornwall Air Ambulance receives from the tourism industry despite 20% of call outs relating to visitors to the county, we wanted to do out bit to turn this around. The parallels between Latitude50 and the Cornwall Air Ambulance are evident with many rescues happen on the North Cornish coast where we operate. We want to help ensure that our employees, property owners and guests receive the best possible medical care if an incident should happen.

Our bookings team have been working hard to talk to every guest who has booked a holiday with us over the last year about the New Heli Appeal and we have been overwhelmed by their generosity when asked to donate. It was also important for us to also involve our holiday home owners as like us they are an integral part of the Cornish tourism industry. They were happy to be presented with an opportunity to give back to the local community”.

Jill Landeryou, Partner, Latitude50

 “It has been wonderful to partner with Latitude50 during the charity’s New Heli Appeal. Their support has been incredible, and their donations have helped to bring the next generation air ambulance helicopter to Cornwall. Huge thanks to the staff, home owners and holiday guests at Latitude50 for helping Cornwall Air Ambulance to save more time and more lives in our county”.

Stephanie Bray, Corporate Fundraising Office for the Cornwall Air Ambulance

With the total of £2.5m being exceeded, the next generation helicopter will be ready to fly on its first mission in April.